Hey Chris, another great submission here, you're a real asset to the Briefbox community and we always enjoy reviewing your submissions!
I really like the general composition of this logo. The surrounding lettering brings it all together nicely as a loose crest, but the main brand is still the main focus here.
A few pointers: I would watch the line weight within the bike icon. The handlebars and light have a thicker line width then the wheel and mudguard. To be honest, when I first saw this concept I thought the wheel was supposed to be doubling up as a letter, as it's the same line width as the main logo lettering. I would increase the line weight to make it more consistent with the handlebars and light and this will set it apart from the lettering.
Also, as i've mentioned before, watch the tracking on the surrounding text, I think it could do with a little more space between the letters.
I think with these few minor tweaks you're on the a real winner and the accompanying stationary set you've designed is brilliant! Don't forget to upload your updated design as a new submission so the community can track your progress!
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