I was shooting for packaging that was bright, classy, and modern, to fit with the brief. I wanted to be inspired by the cultures around the world, so each bar would pull from colors that most represent the country the bean is grown from. Because this company sells chocolate from around the world, I was also inspired by the globe that was sitting on my desk. The circles around the logo mimic the slightly slanted axis of Earth.
Bar 1: Kenya cultural interpretation
Bar 2. Ecuador cultural interpretation
Bar 3: Ivory Coast cultural interpretation