In order to associate my packaging designs to Greece I chose to subtly adjust the letter 'o' wherever visible on each design. I added a dash through the letter in order to pay homage to the Greek alphabet letter 'Theta'. Alongside this, I chose to include that the soaps contained 'olive oil' which is highly linked to Greece.
For me, I wanted to ensure that making the designs were 'appealing for a younger... more modern market' which I believe they are with the mixture of pattern and hand lettering. I chose to adjust the colour to each product to create an association with the scent