Thank you Joel, for an amazing feedback! No idea you guys would answer so fast! I love this site and I will try to redefine this brief following your pointers.
Hey Peter, hope your enjoying your PRO subscription to Briefbox so far? I can see you have also saved the 'Customer dashboard' brief so looking forward to seeing what you come up with for that one!
You definitely have gone for something different for this design and I quite like the abstract simplistic style you are working towards. There is definitely some elements within this that can be tweaked a little further though to help it all look a bit more polished, here's a few pointers for you:
1) Using really simple abstract shapes like this can work really well, but when you are creating a scene or representation of a view then you'll need to make sure you give the key elements a more defined baseline so it appears to 'sit' on something, at the moment the bottom of the building just stops quite harshly and the blue lines that surround the location type don't seem to have a purpose.
2) You could look at separating these two sections a little further, (the building section and the bottom type section). For example the blue lines that surround the type could be developed further to be more of a 'house' or 'box' section that the type sits within. I would spend much more time on this type area, adding more variation to the lines around the type and perhaps some lighter, but large blocks of colour behind them to give this section a more refined zone in the artwork. As a guide check out the Palace of Westminster design in the inspiration section of the brief, notice how the type section under the building is clearly used as a baseline for the building to sit on, this helps it all work together nicely.
3) The simple building illustration you have created works really well, however the artwork around it needs to be tweaked to not distract from this area and instead compliment it. All in all, it feels like there are too many different styles and in-consistent design elements, most of which don't seem to 'live' anywhere or work smoothly together. For example you have the clouds which are neither simple and abstract - or detailed and realistic, there somewhere between which makes them a feel little clip arty and unfinished.
Try and create some starting sketches here which can use to refine your style not just for the building but for clouds, sun and text section before you head into the computer.
Let me know if you want some further feedback on this Peter and I look forward to seeing your V2 for this brief (make sure to upload as an additional submission so we cam compare and view your progression)
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