This overall has a nice feel and the mock-up placement is done well. Something that jumps out however is taking the actual brief itself into consideration.
A lot of the images liked on the brief, use vector, custom illustrations to make up their letter forms rather than modified photos which it seems you have done here.
It maye be quite nice to do a version of the zebra Z that is hand drawn or illustrated and hten placed within it's leter form?
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