Firstly I started working on a logo in order for me to have an idea in which direction to take the design.
Once I had the logo, every thing else fell into place. I wanted to find a typeface that matches the M in the logomark (Don't know how Italian it is though ;), then I connected the letter to simulate a road - race -ride.
Since the race is based in Italy, I wanted to incorporated the colours of the flag but I didn't want it to control the whole design so I added it only in the collar and the sleeves.
During my research into other brands I saw a lot of play with geometric shapes and splashes of colours. This compliment the idea of a fast paced cycling race and enable the riders to stand out. I tried using that in my design as well. Hope you like it ;)