Cohering to the client brief, I created a logo that offered a sense of naivety and warmth.
The unorganised typography offers a childlike aesthetic. The bear I created follows a minimal style. Its lack of symmetry and slight tilt introduce the feeling of human craft as opposed to digitalised perfection. The colour scheme can vary, and work with any two cohesive colours, which will be extremely helpful for the brand when manufacturing girls and boys clothing. The stamp is strong enough to allow for creative freedom within colour.